dESIGN
modern presentation, inspired by the past
The design of Grossmith packaging is led by Eleanor Brooke, a sixth-generation family member, ensuring continuity between heritage and modern expression.
Each Grossmith perfume is presented with exceptional care, from the design of the bottle to the finishing of the outer packaging, so that every detail reflects the luxury within.
A rich palette of colours, refined textures, and signature foiling bring the three Grossmith collections together.
Grossmith Design Language
Grossmith’s archive of historic materials plays a central role in shaping our modern packaging design. Victorian and Edwardian artwork from our archive inspires today’s packaging, influencing decorative patterns and visual storytelling across the collections.
A key repeating motif in Grossmith design is derived from the cross-section of the original Grossmith crystal flacon by Baccarat. This octagonal shape appears throughout the brand, including in bottle caps, fragrance labels, and blotters.
Subtle historical references ensure that every design remains rooted in authentic British perfumery heritage.
Our modern, fluted oval bottle is unique to Grossmith, its form referencing our heritage bottles.
The perfume bottle lids mimic the heritage bottle neck and glass stopper. The lozenge on the cap of the Classic and Royal collections, acknowledges their special presentation in Baccarat crystal. The Black Label collection of completely modern fragrances, which was not historically presented in Baccarat crystal, features a different cap design embossed with the GL monogram.
Labels take the Grossmith octagon for their shape and are printed using heritage lettering styles.
The modern Grossmith design has become an icon in its own right.
english quality and craftsmanship
Our perfumes are bottled and packed by hand in a studio in the Cotswolds.
Grossmith packaging is also handmade in England, reflecting the house’s commitment to British quality, craftsmanship, and heritage.
Each fluted glass bottle rests on an elegant velvet cushion in a handcrafted presentation box. The Grossmith logo and fragrance name on our presentation boxes and our labels use traditional hot foiling techniques.
